How to Improve Editorial Strategy with Tara Clapper [PODCAST]

How to Improve Editorial Strategy with Tara Clapper [PODCAST] Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy- or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement. Our guest is Tara Clapper, who previously managed the blog at SEMrush and now  works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar. Some of the topics that we’ll discuss today include: Tara’s background with SEMrush, including how she learned to balance quality with quantity when it came to posting on the blog. How far out to plan content, and how helps Tara’s whole team stay updated and focused on what’s coming up next. Why working about one month ahead works well for Tara, and how having that â€Å"cushion of days† helps when something urgent comes up that needs to be squeezed in. Why insisting on good pitches from guest authors saves time in the long run. Tips on organizing when you have a lot of different projects happening at once.